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WORK EXAMPLE

Member cards for Hilton Honors four membership levels

HILTON HOTELS – HILTON HONORS MEMBERSHIP FULFILLMENT

 

Each week, 1•2•1 MSG sends personalized mailers containing member cards to new and renewing Hilton Honors members worldwide. Hilton prefers communicating with its members in their own languages, so we maintain stock for, and print in, twenty-three languages including many that use non-Roman characters. Members may also be in any of the Honors program's four levels, so we have to be prepared for any of at least 92 possible mailer configurations. (Some languages have more than four mailer versions, so the actual number of possible variations is somewhat higher, but you get the point.) 

 

​Obviously, the biggest challenge of this program is its complication. Any given week's mailing schedule can contain dozens of segments both very large and very small, so quality – especially component matching – must be monitored closely. Additionally, inventory tracking requires special scrutiny to ensure our readiness to mail no matter how infrequent an individual language is used.

OUR WEEKLY MAILING PROCESS INCLUDES:

  • Data processing of records supplied by Hilton

  • Imprinting personalized membership cards

  • Digital laser personalization on pre-printed shells

  • (Personalized messaging and bar code / version code for automated matching)

  • Automated card affixing

  • Automated inkjet address imprinting

  • Automated envelope insertion

  • Mailing from our internal postal station

OF NOTE:

 

To prevent costly full package reruns, each step of our process includes a quality control ​check, so any errors are caught as soon as possible in workflow.

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MAILER SAMPLES

Mailer Samples

SILVER MEMBER MAILDER - ENGLISH

Bar code

OUTSIDE

Verification code

Personalization

Affixed member card

INSIDE

BASIC MEMBER MAILER - CHINESE

Bar code

OUTSIDE

Verification code

Personalization

Affixed member card

INSIDE

GOLD MEMBER MAILER - CZECH

Bar code

OUTSIDE

Verification code

Personalization

Variable print - renewal

INSIDE

DIAMOND MEMBER MAILER - ARABIC

OUTSIDE

Verification code

Bar code

Affixed member card

INSIDE

Personalization

ENVELOPE  (Korean version shown)

Ink jetted address