CHOICE PRIVILEGES BRAND REVEAL & SPRING PROMOTION PACK OUT
We have sourced, kitted and shipped seasonal promotional materials to Choice Hotel franchisees particitpating in the Choice Privileges program for over ten years, so we thought we knew everything there was to know about large scale “pack outs”. Choice's recent brand update challenged our capacity and changed our thinking.
Choice’s desire to add 17 property sensitive “brand reveal” pieces to their normal spring promotional mailing AND separate the two communications within the shipper, pushed our creativity and adaptability to new levels. Additionally several items within the mailing required a three-way match.
Though the project’s actual packing process was eye-catching, even more impressive was the behind-the-scenes organization and problem solving that kept the line running efficiently. Our customer service team worked closely with Choice to manage the sourcing, testing, printing, and packaging of every piece within the kit, even directing our creative team to create several last-minute additions left off the original to-do list.
In the end, we packed and shipped 5,264 nested boxes containing 33 discrete items in just over 4 days, meeting the deadline with no errors despite several unexpected setbacks. It is not the type of project we'll do very often, but we have a new level of confidence in our ability to adapt and persevere.
Spring Promo stay-flat
Brand Reveal banner & stand case
Brand Reveal nested box
Large main box
Spring Promotion elements and stay-flat
Brand Reveal elements including instruction sheets,
table tents, buttons, stickers and promotion cards
Packaging and loading video