About Us

Executive Team
Mike Amundson, CEO

Mike Amundson

John Graham, Senior Vice President

John Graham
Senior Vice President

Diana Pedersen, Director, Information Technology

Diana Pedersen
Information Technology

Grace Jelle, Director Human Resources / Finance

Grace Jelle
Human Resources / Finance

Bruce Heyl, Creative Director

Bruce Heyl
Creative Director

Plastic card embosser at work
Personalized Products & Services for
Loyalty & Membership Programs


1•2•1 Marketing Services Group, Inc. (1•2•1 MSG) was founded in 2000 as a fulfillment house specializing in highly complex personalized fulfillment kits with plastic cards. Within six years we grew to become the fourth largest non-secured plastic card personalization resource in the United States. Since then, we’ve added a wide range of capabilities to support the loyalty club and membership programs that are our core business.


Our name - 1•2•1 Marketing Services Group - was chosen to reflect our philosophy of personalized marketing to a segment of one. Likewise, our service mix is structured to allow clients to create individualized solutions for their marketing needs. 


At 1•2•1 MSG, clients’ needs drive everything we do. Instead of simply pushing undifferentiated work through the shop, our staff takes personal responsibility for achieving our clients’ goals. Everyone in the production process – beginning to end, top to bottom – has a vested interest in each client’s success. Sure, our corporate culture of ownership and “can do” attitude is reinforced by our midwestern work ethic, but in the end it comes from our emphasis on the value of each person in the chain... which connects directly back to our clients.



Flexible, In-House Solutions

Unlike some of our competitors who claim to provide comprehensive services, we aren’t brokers for a myriad of sub-contractors. We do have some strategic partnerships, but the huge majority of our work is done at our facility by our employees. Our clients can rely on our pricing, quality and timeliness.


We are also flexible by design. Large and diverse enough to imagine, produce and deliver successful, multi-faceted projects on a national scale, we are also small enough to care and take ownership of each program we handle. There is no one way work flows through our shop. Sometimes a project requires only one of our services; other times it requires that we reconfigure an entire department to create an efficient process. Either way, with 1•2•1 MSG you will never be just a project or quantity; you will be a partner. Large or small, nationwide or local, give us a try. We’re confident you’ll like the fit.