Promotion Strategy / Management

Because our business is multi-faceted, our account service representatives have a great deal of freedom to tailor programs to fit our clients' unique needs. They are encouraged to design programs and marketing strategies that take full advantage of our resources to fit our clients' goals, not the other way around.

Cookie cutter solutions may save some time and effort in the short run, but our experience is that custom marketing programs perform much better over the long haul. It just stands to reason, the better we fit you and your audience, the more effective our efforts will be.

So, no matter what your promotional need, consider giving us a call. One of our account reps would be delighted to start a conversation about how we can best help achieve your marketing goals.

We offer

  • Integrated promotion and marketing planning: strategic and tactical
  • Direct mail planning, execution, tracking and assessment
  • Offer concepting and development to include both value added and price-off incentive
  • Third party partnerships: negotiations, contracts and management
  • Custom project management: time sensitive, cross functional and specialty one-off projects
  • Loyalty program planning, implementation and management
  • Sweepstakes administration and management
121 Marketing Services Group
121 Marketing Services Group
121 Marketing Services Group