Strength & Loyalty
Our core strength is a deep understanding of how marketing disciplines need to work together to make any targeted marketing program a success. Though the projects we undertake are as various as our clients, we are especially experienced in the design and implementation of effective loyalty and membership programs.
The reason we're so good at loyalty clubs and membership programs? We like to think it's because loyalty and partnership are part and parcel of how we do business. For us, it's about more than just getting things done on time and within budget - it's about building trust. Our many long-term clients often tell us that the reason they continue to use our services is that they know we truly care about them and take ownership of a project or program.
Service & Flexibility
Whether you represent a Fortune 500 firm or a small start-up company, when you work with us, you have direct access to the people doing your work. We're structured that way on purpose to guarantee our clients receive the highest level of customer service possible.
We are also flexible by design. Large and diverse enough to imagine, produce and deliver successful, multi-faceted projects on a national scale, we are also small enough to care about the satisfaction of small clients making use of only one of our services. Large or small, nationwide or local, give us a try. We're confident you'll like the fit.
About Us
1-2-1 Marketing Services Group, Inc. (1-2-1 MSG) was founded in 2000 as a fulfillment house specializing in personalized non-secured plastic cards. Within six years we grew to become the fourth largest non-secured plastic card resource in the United States. Along the way we've added a wide range of fulfillment and mailing capabilities to support the loyalty club and membership programs that are our core business.
In 2005, 1-2-1 MSG purchased Roth Graham-Thomas Design Group (RG-TDG), a very successful full-service targeted marketing agency. RG-TDG's capabilities, promotional focus, and "can do" corporate philosophy made them a natural fit. The addition of their promotion planning, creative, data analysis and fulfillment services allows us to offer clients complete marketing solutions - from conception through fulfillment.
RG-TDG's 27 years of marketing experience focused on the following industries:
- Consumer products and services
- Financial services
- Manufacturing
- Travel and leisure products and services
Not surprisingly, the merger has brought even more growth to 1-2-1 MSG. We have recently completed a move that effectively doubles our workspace and added digitized embroidery, laser engraving, dye sublimation and digital silk screen printing to our capabilities.

